Campaign Finances

January 6 — not that one — was a busy day for New Jersey Republicans. As news circulated announcing that Monmouth County Clerk Christine Giordano Hanlon had been elected chair of the state GOP¹, something quieter was happening online. Articles about Alex Zdan began disappearing from Central Jersey Newswire, an “independent outlet” with previously documented ties to the Monmouth County Republican Committee.

The timing raises a question: on the eve of county endorsements for the 2026 U.S. Senate race, does this digital cleanup signal shifting Republican support within Monmouth County?

New Jersey’s unique county line system gives local party committees unusual influence over primary elections. In many counties, an endorsement by party leadership can shape ballot position and, by extension, the likely outcome of a primary.

This year, Democratic incumbent U.S. Senator Cory Booker is seeking re-election. On the Republican side, no consensus candidate has emerged. That vacuum has made early county conventions especially significant.

County conventions are scheduled throughout February and March². Last week, Passaic County Republicans endorsed Alex Zdan for the U.S. Senate race against Booker. The endorsement positions Zdan as an early favorite in at least one key North Jersey county.

But the picture in Monmouth County appears more complicated.

Local political influence doesn’t always arrive through ads or mailers. Increasingly, it moves through digital outlets that appear to be independent news sources while publishing content that aligns with campaign interests. Our review of publicly available records shows how that dynamic played out in one recent race: a media outlet linked to a campaign vendor published and amplified favorable content about a candidate during an active election period, without any public disclosure of that relationship.

In our first story, From Bumper Sticker to Ballot Box: Middletown’s Outrage Was No Accident, we examined campaign filings showing how the Monmouth County Republican Committee drew the Middletown School District into a broader, politicized debate over free speech.

Board president Frank Capone has publicly accused state lawmakers of representing “an administration in Trenton that cares far more for special interests and political agendas than putting children first [sic],” and has stated that Governor Phil Murphy “is consistently putting politics ahead of children.” At the same time, our research documents Capone’s connections to partisan political networks, suggesting a more complex relationship between his campaign activity and political influence in the school system.

A closer examination of campaign filings from Capone and Jacqueline Tobacco’s 2023 Board of Education race reveals how those manufactured dynamics appeared on residents’ newsfeeds during their campaign.

Local political influence doesn’t always arrive through ads or mailers. Increasingly, it moves through digital outlets that appear to be independent news sources while publishing content that aligns with campaign interests. Our review of publicly available records shows how that dynamic played out in one recent race: a media outlet linked to a campaign vendor published and amplified favorable content about a candidate during an active election period, without any public disclosure of that relationship.

A closer look at the campaign of Scott Fegler shows how these dynamics ultimately surfaced on residents’ newsfeeds.

Local political influence doesn’t always arrive through ads or mailers. Increasingly, it moves through digital outlets that appear to be independent news sources while publishing content that aligns with campaign interests. Our review of publicly available records shows how that dynamic played out in one recent race: a media outlet linked to a campaign vendor published and amplified favorable content about a candidate during an active election period, without any public disclosure of that relationship.

A closer look at the campaign of Paul Kanitra shows how these dynamics ultimately surfaced on residents’ newsfeeds.